Good Luck Club

The founders came to our agency with an initial idea, and as Lead Designer I was responsible for shaping the brand into a full identity system. Working alongside the Art Director and Creative Director, I led the concepts and mockups that captured the spirit of the bar: curious, charismatic, and a little eccentric, and always inviting. The identity leaned into nostalgia and novelty, pulling from late 90s and early 2000s game culture, lava lamp energy, and retro clubhouse aesthetics to create something playful, familiar, and offbeat. My role extended through launch, where I translated the concept into visual design for the Fall 2025 grand opening. Beyond opening night, I developed a comprehensive social media strategy with content templates, a brand how to guide, and reels to ensure Good Luck Club’s personality lived both in the space and online.